DOWN Relationship Application – Its Previous, Current, and Potential

When courting application Bang with Close friends launched in 2013, it rapidly grew to become much more well-known than Tinder and A good deal of Fish. Soon after rebranding as DOWN, the courting application continue to proceeds to serve much more than 10 million buyers.

Bang with Mates (BWF) surpassed 1 million consumers 3 months after its initial start, boosting over $1 million in a funding spherical. Pursuing this expansion, the platform rebranded to the “less salacious” DOWN.

BWF was exclusive due to its straight to the point honesty, performing as a ‘Facebook courting app’ which allowed consumers to choose which mates they’d like to hook up with. On the other hand, the DOWN rebrand brought new attributes though trying to keep the easy principle the exact same.

By 2016, DOWN produced the a few-directional structure for its swiping the place a Remaining swipe intended not fascinated, a swipe UP meant interested in courting, and a swipe DOWN intended fascinated in a everyday hookup.

DOWN’s customisation and openness relating to hookups and interactions alike, introduced “other apps down this path”. The platform credits itself with inspiring Tinder’s shift in direction of facilitating extra meaningful relationships, as well as hookups.

Alongside the way, DOWN has introduced new functions to its system which include:

• 3Some: This characteristic pairs buyers open to threesome hookups or polyamorous associations. 
• Snap Match: When buyers faucet the ‘Spin’ button, they’ll be quickly paired with a random man or woman who fits their preferences. Nonetheless, this person can be anywhere in the world. 
• Highlights: These include-on sticks enable users’ profiles stand out amid the group, letting them to convey their persona, bed room behaviours, and intimate tastes. 
• Icebreakers: To decrease the early awkwardness of a new match, DOWN allows end users to engage in a everyday sport together. These consist of ‘Would You Rather’ and a lot more.

From 2019 onwards, the app has viewed continuous advancement. Considering that Q4 of 2019, DOWN end users are matching with 5 moments as a lot of individuals. Also the company’s earnings has developed by 250%, with the selection of downloads doubling.

According to investigate in 2021, DOWN recorded extra new downloads than eHarmony and HER, not far behind Match, OkCupid, and Grindr. The system shares that “The foreseeable future appears dazzling for DOWN. Which is extremely fantastic news for the foreseeable future of on-line dating”.

You can discover out a lot more about DOWN at its web site in this article.