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BLK, the Match Team dating application for Black singles, has introduced a new marketing campaign which raises consciousness about the ‘Black tax’.
BLK describes that the Black tax is a economical strain place on Black people today who are getting to be richer, as they then have to support fewer wealthy family members associates. The trigger of this is systemic racism and economic inequality, and it’s a significant issue in the Black local community, it shares.
To aid tackle this situation, BLK is supplying out $250 present playing cards to BLK end users who have knowledgeable the Black tax.
Operating in between April 26 and Might 3, BLK consumers can utilize for a gift card by distributing a “written tale highlighting your personal ‘Black Tax experience’ – emphasizing the own sacrifices you have produced to economically aid your family members associates and sharing how you would use the $250 gift card if you are selected as a winner”, the official policies state.
The new initiative, established collectively with PR organization Arxna, was motivated by BLK exploration which discovered that 79% of Black singles are not common with the Black tax notion.
The analysis also located that 1 in three Black singles above 40 financially assistance their less fortunate loved ones associates, with 46% of unemployed singles even now obtaining to also help family members.
“At BLK, we are deeply dedicated to marketing Black joy via our marketing initiatives and strategies. We accept the monetary stress confronted by lots of Black households, and we imagine that it’s our accountability to guidance and uplift the community”, stated BLK’s Head of Manufacturer and Promoting Jonathan Kirkland.
“This system is not just about giving monetary assistance to individuals impacted by ‘Black tax,’ but also about increasing awareness of this essential problem that affects so many”, he added.
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