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A movie marketing campaign commissioned by Bumble has been picked as a finalist in the Very best of Marketing category of The Drum Awards. The awards recognise excellent advertising efforts from across the world.
The campaign functions 3 quick movie clips which every highlight a distinct component of Bumble’s have faith in & basic safety protections. These consist of the skill to unmatch with impolite consumers, to have intimate photographs blurred out on receiving them, and the optional snooze mode.
Regardless of concentrating on have confidence in & safety, the adverts are all athletics-themed and are portion of a series known as ‘The New Regulations of the Game’.
You can look at the entry video clip in this article:
You can watch the marketing campaign movies themselves listed here:
The Drum Awards have chosen this marketing campaign as a finalist in their Greatest of Advertising category. The summary of the marketing campaign and its mission is as follows:
“Dating really should be pleasurable. But for females, it can come to feel like a aggressive sport where by they are normally participating in defense. Problematic conduct is way way too pervasive on relationship applications, so Bumble did something about it by putting rely on and safety at the forefront of their business, from brand values to proprietary in-application tools.”
“This campaign highlighted all the methods Bumble aids produce a place in which relationship is secure and enjoyable. Rooted in strategic perception and executed as a result of breakthrough artistic and activations, we struck a delicate harmony among highlighting actual problems and application attributes with no shedding a playful, approachable voice.”
The Drum Awards are “global competitions taking a closer search at the greatest follow, the ideal companies and the most effective folks in the advertising and promotion industry”. The winners of the awards will be declared at the Live Awards Clearly show on Thursday, June 8th 2023.
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