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Chispa, the Match Team courting platform for US Latines, has released a new model marketing campaign named ‘Fluent in Amor’. The campaign focuses on romance & biculturalism, and is rolling out across many channels.
Chispa, which has just about 9 million downloads, partnered with resourceful agency Greater part for its to start with-at any time manufacturer marketing campaign. ‘Fluent in Amor’ honours the duality uniquely felt by hundreds of thousands of bicultural singles who are equally proud of their Latin and American identities.
“No issue what you communicate or how you recognize, the language of appreciate transcends all,” reported Julia Estacolchic, Senior Manufacturer Director, Chispa. “We established this anthem to seize the authentic romance of two worlds coming together without inhibitions”.
The campaign will roll out on November 6, 2023 throughout streaming, cable, electronic, social, OOH, and in-application. It capabilities Latine superstars together with trend influencer Daisy Marquez, actress Amara La Negra, RuPaul crew member Bruno Alcantara, and content creator Pau Torres.
Beyond the campaign online video, residents in Miami can be expecting to see billboards, wall art, and posters committed to ‘Fluent in Amor’. Users on Chispa will also achieve accessibility to new stickers and prompts within just the application.
“Our Latine team members took fantastic individual satisfaction in the prospect to build at the intersection of really like, lifestyle and heritage,” claimed Jorge Hernandez, founding husband or wife and Main Marketing Officer at Vast majority.
You can come across out far more about Chispa by browsing its website here.
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