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To spotlight the insights shared at our current meeting in London, World wide Courting Insights is very pleased to share a roundup of some of the event’s presentations.
In this short article, we summarise the presentation of Karima Ben Abdelmalek, President and CEO of happn.
Kicking off the GDI conference in London, Karima Ben Abdelmalek, President and CEO of happn, described why 1 of the most effectively-regarded and nicely-utilized relationship apps experienced preferred to go through a key brand refresh.
happn has been in the marketplace considering that 2014 and Abdelmalek spelled out that its millions of customers are incredibly different now to the types it very first started with. Refreshing their brand name gave them a chance to fortify their brand name story and values in just happn and provide a new era of consumers on board.
happn’s new brand name focuses on ‘finding your crush’ in the places you like to go – reinforcing the special area-based mostly aspect of Happn’s application and its core benefit of fostering dependable interactions.
“When a single of your buddies introduces you to their new spouse, your first concern to them is generally ‘where did you two meet’ and which is the issue that underpins our app,” she explained.
“happn is about locating individuals who like the same experiences and areas that you like,” she explained. “The probability is ‘your paths have already crossed’ and so our new brand name appears to be to replicate people paths and display how we help you intersect like-minded individuals and come across your crush.”
Abdelmalek defined that happn was not just about me and you, it was also about the place and a series of slick videos and a refresh of the app alone have been all encouraging to supply that concept. When it will come to acquiring your great match, happn is searching to make it materialize.
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