HUD App Rolls Out Ad Campaign in U.S.

The HUD app, a everyday courting platform, has rolled out a new ad marketing campaign throughout metropolitan areas in the U.S., such as using more than a New York Metropolis subway station. The new campaign will come following the app’s current major rebrand and redesign.

Citizens of LA, New York City, Dallas, Philadelphia, and Chicago can now anticipate to see Out of House (OOH) ad components from the HUD app. These resources had been produced by the relationship app’s companions MilkMoney and EPL Media.

The new ad marketing campaign also entails taking more than numerous ranges of a subway station on New York City’s 8th Avenue. The HUD application shares that subway riders can anticipate to see “bright colours, flirty imagery, and participating visual design and style elements”.

The system described that “We’re assembly persons where by they are, no matter whether which is on the avenue, or on their commute. We’re bringing the fun back into dating – and brightening up regardless of what spaces we can!”.

The marketing campaign arrives as the HUD app unveiled progressive changes to the platform, simplifying UX/UI factors to produce a smoother dating working experience. You can study about the HUD app’s redesign and new attributes below. 

As component of the campaign announcement, the HUD application took time to spotlight the work of Dame Products and solutions, a sexual intercourse toy manufacturer. 

Dame Products and solutions took the Metropolitan Transportation Authority to court docket just after the organisation blocked its proposed subway advertisement campaign, which promoted its pleasure goods. Devoid of this authorized obstacle, the HUD app’s subway marketing campaign would not have been feasible, the relationship app shared.

“Censoring is an situation we at HUD deal with typically. With support from trailblazers like Dame, we hope to destigmatize enjoyment – no matter how you obtain it!”.

Locate out more about HUD’s new ad marketing campaign here.