Playdate Launches Ad Marketing campaign All over ITV Show

Playdate, the United kingdom relationship application for single parents, will be jogging an advert marketing campaign around ITV’s new reality Tv exhibit ‘My Mum, Your Dad’. The new show follows a team of solitary mother and father who have been nominated by their developed-up little ones for a 2nd opportunity at enjoy.

Playdate has partnered with ITV AdVentures Ignite, ITV’s industrial incubator for start off-ups, to roll out an advert campaign all-around the new clearly show ‘My Mum, Your Dad’.

The new ITV exhibit is created up of 10 hour-extensive episodes where by audiences will abide by a team of one mothers and fathers as they reside together and find to come across legitimate adore. The display will be hosted by Davina McCall, and airs from September 11 – 22.

“The alignment of Playdate with the new present ‘My Mum, Your Dad’ was a no-brainer, getting the UK’s initial relationship app for one dad and mom looking for meaningful interactions. We are thrilled to see Playdate arrive at a broader audience and energized to be section of Playdate’s progress journey”, mentioned Callum Taylor, Head of ITV AdVentures Ignite.

“We initially heard about My Mum, Your Father very last yr and I straight away realized that we experienced to function with the show in some way”, reported Nevine Coutry, Founder and CEO of Playdate.

“The UK’s very first ever relationship application for one dad and mom and a new dating tv set show for one dad and mom is a best match and I’m delighted to deliver these two models collectively. I was blessed sufficient to be handed on to the team at ITV AdVentures Ignite who aid get started-ups like us start out their journey on television so I owe them my utmost gratitude for building this campaign possible!”, Coutry extra.

Playdate shares that there are currently all-around 2.9 million one mothers and fathers in the British isles and 320 million one dad and mom around the globe. 

You can uncover out a lot more about Playdate on its web-site right here or by attending GDI’s upcoming meeting in London in which Nevine Coutry will be sitting down down with Senior Reporter Sean Nolan for a are living interview.