Snapchat Launches ‘After Dark’ Function

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Snapchat has now launched its ‘After Dark’ feature which enables consumers to share Tales from their nightlife & evening routines. Only users who have shared After Darkish Tales are ready to see the content material their good friends have shared.

People will only be in a position to add Tales on this new method immediately after 8pm, for this reason the ‘After Dark’ title. This new method essentially produces a highlight reel the upcoming morning, in which a person can see what their close friends were being executing the evening ahead of.

SocialMediaToday points out that “for individuals with extra lively nightlife, it could act as a personalised photo board from nightclubs and bars, exhibiting all the neat things that they got up to in the evening”.

What is intriguing about this attribute is the special ingredient of it. Compared with common Snapchat Tales, this characteristic involves end users to get included by putting up their very own material, in get to see what their buddies are performing. This is a related mechanic to BeReal’s approach.

For platforms that revolve all-around nightlife, IRL connections, and ‘living in the moment’, night-centered approaches these types of as ‘After Dark’ could be a new way to spark better interactions from end users.

Photo courtesy of SocialMediaToday. 

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