Tinder Japan Launches New Brand Campaign

Tinder Japan has launched a new model marketing campaign that highlights the joy and journey of conference new people. New world-wide-web commercials and out of doors posters showcasing area famous people went are living on the 1st of September with the new campaign.

The new campaign features recognisable faces comedian Yuriyan businessman/expertise Roland video creator Kemio and model Michi. 

https://www.youtube.com/enjoy?v=XcsWclYCz1c

“Japan’s youthful generations are deciding upon Tinder to find out new alternatives for friendship, adore, and local community-building”, reported Tinder Japan’s Country Supervisor Cho Kyo.

“Tinder is just one of the world’s major matching apps, and is a fantastic way to satisfy folks and find new methods to express your self based on your possess experiences. We want to assist people in developing an setting the place they can appreciate courting and like with peace of thoughts, and enable them know that this is a system where by they can share their ordeals with others”, they added

With each other with the launch of the new marketing campaign, Tinder shared insights about Gen Z in Japan:

• In accordance to the platform’s study, the range of men and women aged 18-29 who report heading on a date with anyone from a courting app has additional than doubled over the past 4 yrs
• In Japan, fifty percent of all Tinder users are aged between 18-25.
• 28% of Japanese people aged 18 to 25 sense that their gender and/or sexual orientation is “less evidently fixed and extra fluid”.
• Moreover, 72% of respondents concur that “matching apps have designed it much easier than at any time to join with men and women of varied backgrounds and identities.”

• The major three matters that Japanese people glimpse for in a courting associate are
  • Currently being open up and accepting (66%)
  • Remaining equipped to have confidence in and confide in something (64%)
  • Currently being able to make you chuckle (62%)

• There is an rising importance and value put on self-care. In 2023, the word “self-care” amplified by 233% in Tinder profiles in Japan.

You can examine Tinder’s comprehensive press release about the new marketing campaign right here, and find additional of the campaign’s new commercials below.