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International courting app Tinder will be a shirt sponsor for the Gothenburg Rugby Union’s women’s crew for the 2023 period. The crew tried using to use the courting app to recruit new gamers, but ended up obtaining much extra than they bargained for.
The team acquired media interest right after making use of Tinder to come across new players. The platform speedily shut this down as it violated the platform’s community tips. However, Tinder then attained out to support the group in a way that doesn’t break any regulations.
“Tinder is a system with the sizing and energy to make encounters between persons who would usually not have arrive into contact with each individual other, just like in this situation. When we read about Gothenburg Rugby Association and their fairly ‘creative measures’, we contacted the association to see how we could enable them outdoors of the Tinder application in a way that does not violate our rules. We are so joyful to be their shirt sponsor in the coming season”, states Elin Sivard, communications supervisor at Tinder in the Nordics.
Tinder has previously sponsored the Madrid Titanes, a rugby team in Spain, but this is the to start with time they’ve sponsored a sports activities group in the Nordic location. It hopes that this partnership will convey more notice to Sweden’s little rugby scene.
“We acquired a simply call from Tinder, who appreciated the creative imagination of our recruitment campaign although informing us that it is from their recommendations and terms of support. They have been intrigued in our group and required to know how they could assist, now that we know not to use the platform to recruit new players. If you see one of our players on Tinder now, it’s since they have discovered the app’s appropriate and legitimate purpose”, say Moa Berglund and Jesica Gomez from Gothenburg Rugby Affiliation.
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